You're not seeing a return on your digital marketing.
Either your agency reports hundreds of donations you can never find in your CRM — or you're seeing almost none, and you keep paying anyway, because someone told you this was a long game and never told you what progress should look like.
I know this because I have audited dozens of ad accounts and researched hundreds of nonprofits.
The same few things go wrong, over and over.
Old strategies and campaigns set up the wrong way hold the platform back from the one thing it does best — finding the people who will give. Meta and Google can surface donors you would never have thought to look for: people who have never heard of you, and lapsed givers who drifted away years ago. Work with it and it finds them. Work against it and you are paying for a tool you switched off.
The machine can put your cause in front of exactly the right person. It cannot make her care. Every impression lands with someone specific — a different age, a different reason, a different week in her life — and no two are moved by the same thing. Targeting is not persuasion. Something still has to be worth stopping for.
At most agencies these are four departments and three handoffs — the designer never sees the numbers, the analyst never sees the brief. Here one small team does all four, so what the data says this week is in the ad next week.
Where the money should come from, and in what order. Which audiences, which platforms, which occasions — decided before a dollar is spent, and revisited every month against what actually happened.
An account built to let the algorithm work. Tracking that reports donations you can find in your CRM, and structures that feed the machine instead of keeping it on a leash.
The ad a specific person stops for. Written and drawn for the medium it runs in, with enough variety to learn which message moves whom.
What actually happened — donations, monthly donors, cost per gift, not impressions — and what it changes next week. It goes straight back into the strategy, because the same people are holding both.
Every account has a history. We go through what has been run, what it cost, what was tracked and what quietly wasn't — so we start from what actually happened instead of from a pitch.
A landing page, a first set of creative, a clear message — live and earning real data. Small enough to move fast, real enough to prove something. Everything after this is decided by what it tells us, not by what any of us assumed going in.
Where people arrive, where they hesitate, where they give. We keep the combinations that raise money and cut the ones that don't — and you see the evidence either way.
More creative going in, sharper campaign setups, more budget behind the combinations that have already proven themselves.
In weeks, we build a system that grows — and revenue you can count on.
One nonprofit, month by month, from the day the four jobs started running as one loop.
| Month | Total raised | Monthly donor value |
|---|---|---|
| Jan | US$1,298 | US$102 |
| Feb | US$1,197 | US$169 |
| Mar | US$1,166 — 🚀 Benevolent starts | US$286 |
| Apr | US$3,621 | US$1,053 |
| May | US$5,618 | US$1,540 |
| Jun | US$6,185 — 📈 Validation and scale | US$1,031 |
| Jul | US$16,191 | US$2,392 |
| Aug | US$17,423 | US$2,211 |
| Sep | US$17,961 — 🏅 Best month yet | US$4,378 — 💚 Monthly giving nearly doubles |
We will run a free audit of your ad account and your donation page. You get a written read on what is working, what is not, and what we would do first — whether or not we end up working together.
Book a free audit